First off let me start by saying I have absolutely no association with XOWii or its opportunity. This review isn't going to praise each aspect of the company with the sole intent of recruiting you into XOWii.
XOWii is currently the defendant in a court case that was brought against them from Network Marketing Superpower MonaVie. MonaVie is accusing XOWii of trying to recruit their network of distributors by spreading false information regarding their products and compensation plan. I'm not an attorney and don't feel like reading from beginning to end pages of legal documents so I'm not going to remark on this situation.
The Company: XOWii is headquartered in Newport Beach, California and officially launched on October 4th, 2009. They enter the very competitive healthy energy drink marketplace and currently offer two products through its network of distributors. XOWii Energy and XOWii Thin.
So is XOWii a scam? To be classified as a scam the company would have to be involved in practices that attempted to cheat someone out of their money with deceitful or misleading acts. With that being said, XOWii is a 100% legitimate business working in and licenced by the state of California.
XOWii's Leadership Team: CEO and C0-Founder Richard Kelly has more than 15 years of experience in a broad range of investment opportunities within the banking and real estate industries.
President and Co-Founder James Christiansen has greater than 10 years of experience also in the real estate and banking industries. He was also a top earner with MonaVie for just over two years from 2006 to 2008.
The remainder of the management team also has extensive experience in banking and finance. What puzzles me somewhat is when reading their bios there is a noticeable exclusion of this teams former experiences in management or operations in the Network Marketing industry. With any company you contemplate joining you should assume to see a lengthy list of past achievements inside Network Marketing but regrettably other than James Christiansen it's just not there.
XOWii Business Opportunity Review: When taking into consideration any business opportunity, it's very important that you take into great consideration the market that you'll be entering. There are currently over 2000 Network Marketing companies alone competing in the health and wellness industry with a significant number capitalizing on the modern energy drink fad. As we all recognize, fads come and go. How long will the energy drink craze last? Nobody knows. Will XOWii boost its product line and venture into new markets? Only time will tell.
From a marketing perspective I have a difficult time seeing a distinctive marketing proposition with the XOWii opportunity. Besides having a product line that in my opinion will be hard to market in the congested energy drink arena, on the surface the compensation plan seems as if it falls into the industry standard Binary program. I don't see anything that really sets this compensation plan apart and will grab the interest of experienced marketers.
My harshest analysis has nothing to do with products or compensation but rather is regarding their main website and what may be the most obnoxious presentation video that I've ever come across. The repeating bad music made me want to hit the back button and in no way come back. As a distributor, I wouldn't feel comfortable sending any prospects here and with a bit of luck they will adjust it shortly.
XOWii Marketing Training: Other than long-established Network Marketing prospecting methods I regrettably couldn't locate any official company lead generation marketing system. I did on the other hand come across a group of strong leaders within XOWii that has taken the initiative to provide their team with a lead system and training. If they aren't already, this group will more than likely become the leading and most profitable within XOWii and attain colossal MLM success.
Suggestion: I'm not putting my stamp of approval on the XOWii opportunity nor am I saying stay away. This company has gained early momentum but it's just way too early to forecast their long term sustainability so proceed with caution. The lack of a unique marketing proposition or lead generation system will make those that do join to find a way to market successfully and position themselves in the incredibly competitive juice and energy drink market.
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